Privacy Policy

1. Data Controller and Legal Basis

Easy Convert acts as the data controller for the personal information we collect and process. We process personal data in accordance with applicable data protection laws, including:

• General Data Protection Regulation (GDPR) (EU) 2016/679
• California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)
• Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
• Privacy Act 1988 (Australia)
• Other applicable regional privacy laws

2. Categories of Personal Information We Collect

2.1 Personal Identifiers

We may collect the following categories of personal identifiers:

• Name, username, or similar identifier
• Email address and telephone number
• Account credentials and authentication information
• Unique device identifiers and advertising identifiers

2.2 Commercial Information

We collect commercial information related to your use of our services:

• Purchase history and transaction records
• Subscription status and billing information
• Service usage patterns and preferences
• Customer support interactions and communications

2.3 Internet or Electronic Network Activity

We automatically collect technical information about your device and usage:

• Internet Protocol (IP) address and geolocation data
• Browser type, version, and configuration
• Device characteristics and operating system information
• Application performance metrics and crash reports
• User interface interaction data and session information

2.4 Audio, Electronic, Visual, or Similar Information

We process files you upload for conversion, which may contain:

• Images, videos, and audio files
• Document content and metadata
• File processing parameters and preferences
• Temporary processing artifacts and logs

2.5 Professional or Employment-Related Information

If you use our services for business purposes, we may collect:

• Company name and business contact information
• Professional role and industry information
• Business use patterns and requirements

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

3.1 Contract Performance

We process personal data necessary to perform our contract with you, including:

• Providing file conversion and processing services
• Managing your account and subscription
• Delivering customer support and technical assistance

3.2 Legitimate Interests

We process data based on our legitimate business interests, including:

• Improving our services and developing new features
• Preventing fraud and ensuring security
• Conducting analytics and performance monitoring
• Marketing our services to existing customers

3.3 Consent

We process certain data based on your explicit consent, including:

• Marketing communications and promotional materials
• Non-essential analytics and tracking
• Processing of special categories of personal data

3.4 Legal Obligation

We may process data to comply with legal obligations, including:

• Tax and accounting requirements
• Regulatory compliance and reporting
• Law enforcement requests and court orders

4. How We Use Your Information

4.1 Service Delivery

We use your information to provide and maintain our services:

• Process file conversion, compression, and editing requests
• Maintain and improve application functionality
• Provide technical support and customer service
• Manage user accounts and subscriptions

4.2 Business Operations

We use data for legitimate business purposes:

• Analyze usage patterns and user behavior
• Develop and improve products and services
• Conduct research and development activities
• Ensure platform security and prevent abuse

4.3 Communication

We use your contact information to communicate with you about:

• Service updates and important notifications
• Account-related information and security alerts
• Marketing communications (with your consent)
• Customer support and technical assistance

5. Information Sharing and Disclosure

5.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our business:

• Cloud computing and data storage providers
• Analytics and performance monitoring services
• Payment processing and billing services
• Customer support and communication platforms

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, we may transfer your information to the acquiring entity, subject to the same privacy protections.

5.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal process or government requests
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Enforce our terms of service

6. Data Security and Protection

6.1 Technical Safeguards

We implement industry-standard security measures to protect your data:

• End-to-end encryption for data transmission
• AES-256 encryption for data at rest
• Secure socket layer (SSL) and transport layer security (TLS)
• Regular security audits and vulnerability assessments

6.2 Administrative Safeguards

We maintain strict administrative controls:

• Role-based access controls and authentication
• Regular staff training on data protection
• Incident response and breach notification procedures
• Data minimization and retention policies

6.3 Physical Safeguards

We protect physical access to our systems through:

• Secure data centers with restricted access
• Environmental controls and monitoring
• Secure disposal of hardware and media

7. Data Retention and Deletion

7.1 Retention Periods

We retain personal information for the following periods:

• Account information: Until account deletion plus 30 days
• File processing data: Maximum 24 hours after processing
• Usage analytics: Up to 2 years in anonymized form
• Legal compliance data: As required by applicable law

7.2 Deletion Procedures

We have implemented secure deletion procedures to ensure that personal data is permanently removed from our systems and cannot be recovered.

8. Your Privacy Rights

8.1 Access and Portability

You have the right to:

• Request access to your personal information
• Receive a copy of your data in a portable format
• Obtain information about our data processing activities

8.2 Correction and Update

You can request that we:

• Correct inaccurate or incomplete personal data
• Update your information and preferences
• Supplement incomplete data with additional information

8.3 Erasure and Restriction

You have the right to request:

• Deletion of your personal information
• Restriction of processing in certain circumstances
• Objection to processing based on legitimate interests

8.4 Consent Withdrawal

You can withdraw your consent for processing at any time, without affecting the lawfulness of processing based on consent before withdrawal.

9. International Data Transfers

We may transfer your personal information to countries outside your jurisdiction. When we do so, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by relevant data protection authorities
• Standard contractual clauses approved by the European Commission
• Binding corporate rules and certification schemes
• Other legally recognized transfer mechanisms

10. Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices in our application
• Obtaining renewed consent where required by law

12. Contact Information and Data Protection Officer

For questions about this Privacy Policy or to exercise your privacy rights, please contact us:

• Data Protection Officer: privacy@easyconvert.com
• General Inquiries: support@easyconvert.com
• Legal Department: legal@easyconvert.com
• Postal Address: Easy Convert Legal Department, 123 Privacy Lane, Data City, DC 12345

13. Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority.